Tinder is a matchmaking app that is all about dating in real-time. It has gained a large user base within a concise span. Tinder is one amongst the growing social startups, and there are millions of people who question about Tinder’s revenue. Get into the article to take a look at the Tinder Business model.
Tinder – An Outline
Tinder is a free dating app that has been available since September 12, 2012. By creating an account, the dating app will select the random photos and the bio from Facebook profiles to show it to the users.
With swipe gesture being the main feature, it shows the other users profiles based on geographic proximity. The users can take a glance at the photo of the Tinder users. Just by swiping right, you can like someone or swipe left to pass on.
The dating app has been developed to give a chance for its users to meet people whom you wouldn’t meet normally. Tinder is the great platform to expand the social connectivity of people irrespective of the place and time.
Tinder Business Model
A statistics is done on considering Tinder and other such dating apps. The result clearly shows the popularity of the Tinder dating app. It has been used by nearly 50 millions of people globally.
Tinder was the first dating app to support swipe feature. Although it was released as a free social dating app, it has changed its working model to freemium business model in the year 2015. So it started charging for the certain features that are made available under Tinder Plus.
Soon the operating model of Tinder Plus has been divided into two parts, namely, the networking Tinder basic and the money-making Tinder Plus. Tinder Business had therefore obtained an irreplaceable position in the modern dating service when it introduced the premium subscription model in 2015.
Tinder for Business offers freemium features, and the users have to pay a certain amount to access unlimited swipes, getting SuperLikes, Boosts, and more. With this money-making model, the Tinder app started gaining revenue from the subscribers.
Later in 2017, Tinder Gold was introduced to give its users with the first-class experience. Subscribe Tinder Plus at $9.99 USD/month while Tinder Gold subscription price starts at $14.99 USD/month.
Tinder Plus – Freemium Model
Those who have subscribed to the Tinder Plus will get access to the following features. The Tinder users whose age is less than 30 can buy Tinder Plus at $9.99/month, and those ages greater than 30 can purchase at $19.99/month.
- Unlimited likes
- Get the passport to chat with singles around the world
- Rewind the last swipe
- 5 Super Liker per day
- 1 Boost every month
Tinder Gold – Extension of Tinder Plus
Tinder Gold is an update of Tinder Plus, and its price varies based on age, gender, and location. Users with age greater than 30 are charged with $24.99/month, while the users of age less than 30 are charged with $14.99/month. It has all the features of Tinder Plus along with some more additional options, and they are as follows.
- Unlimited like
- Passport to swipe around the world
- Rewind profiles
- One free Boost per month
- 5 Super Likes per day
- See who Likes You
Tinder Business Revenue
Many corporate started to collaborate with the Tinder app to show their contents as profiles. It has reached such a state with amazing branding, simple-to-use interface, flexibility, and responsiveness. Tinder had almost 300,000 new subscribers in the second quarter of 2018 with 3.8 millions of users in total.
It was said that Tinder business revenue would be doubled in 2018 while that makes the revenue to reach $800 million. It was found that about 4.1 millions of Tinder users are using the Tinder Plus and Tinder Gold.
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Do we miss any important information about Tinder for Business? Then let us know from your comments.